{ "name": "Shortcodo Form Conversion Benchmark", "title": "Form Conversion Benchmark", "url": "https://shortcodo.com/datasets/form-conversion-benchmark/", "csv": "https://shortcodo.com/datasets/form-conversion-benchmark.csv", "markdown": "https://shortcodo.com/datasets/form-conversion-benchmark/index.md", "computed_at": "2026-10-18", "license": "https://shortcodo.com/terms", "headline": "The Form Conversion Benchmark carries 8 published figures read from 4 sources' own pages, from 3 to 38 percent, read 12 October 2026.", "quotes": [ "The Form Conversion Benchmark carries 8 published figures read from 4 sources' own pages, from 3 to 38 percent, read 12 October 2026.", "4 of the 7 named sources read in full publish a figure; 3 publish none, read 12 October 2026." ], "citation": "\"Shortcodo Form Conversion Benchmark\", updated 2026-10-18, https://shortcodo.com/datasets/form-conversion-benchmark/.", "changed_since": null, "national": { "unit": "%", "n": 4, "median": 18.3, "min": 15, "max": 38, "p25": 15.575, "p75": 33.325, "mean": 22.4, "units": { "%": 4 }, "published_sources": 4, "named_sources": 8, "read_sources": 7, "not_published": 3, "published_share": 0.571 }, "by_axis": {}, "rows": [ { "source": "Digital Applied form conversion rate benchmarks 2026", "url": "https://www.digitalapplied.com/blog/form-conversion-rate-benchmarks-2026-data-points", "figure": "17.3%", "value": 17.3, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "The cross-industry median form conversion rate is 17.3% — measured as completed submissions divided by users who interact with the form, not total page visitors.", "source_class": "primary-provider-own-site", "text_sha256": "792cf1a03501dc2ad2d66fe0c628d7c1758d93ed2ca6d70d0a00580acd235ce2" }, { "source": "Foundry CRO form conversion benchmarks (field count)", "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "figure": "23%", "value": 23, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Average form conversion rate varies by type. Lead magnet downloads convert at 23%.", "source_class": "primary-provider-own-site", "text_sha256": "aa0c7541015c094341c28656d7c29fa99b17fc045eaffd4b954b113e1d008955" }, { "source": "Foundry CRO form conversion benchmarks (field count)", "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "figure": "29.8%", "value": 29.8, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Checkout forms at 29.8%.", "source_class": "primary-provider-own-site", "text_sha256": "aa0c7541015c094341c28656d7c29fa99b17fc045eaffd4b954b113e1d008955" }, { "source": "Foundry CRO form conversion benchmarks (field count)", "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "figure": "8%", "value": 8, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Demo requests at 3 to 8%.", "source_class": "primary-provider-own-site", "text_sha256": "aa0c7541015c094341c28656d7c29fa99b17fc045eaffd4b954b113e1d008955" }, { "source": "Foundry CRO form conversion benchmarks (field count)", "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "figure": "15%", "value": 15, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Free trial signups at 5 to 15%.", "source_class": "primary-provider-own-site", "text_sha256": "aa0c7541015c094341c28656d7c29fa99b17fc045eaffd4b954b113e1d008955" }, { "source": "Foundry CRO form conversion benchmarks (field count)", "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "figure": "3%", "value": 3, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Contact forms at 1 to 3%.", "source_class": "primary-provider-own-site", "text_sha256": "aa0c7541015c094341c28656d7c29fa99b17fc045eaffd4b954b113e1d008955" }, { "source": "CueFully form abandonment statistics", "url": "https://cuefully.com/blog/form-abandonment-statistics", "figure": "38%", "value": 38, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Compare against your form type rather than the overall average — a 38% starter-to-completion contact form is at benchmark, while the same number on an application form (benchmark 75%) is badly underperforming.", "source_class": "primary-provider-own-site", "text_sha256": "54f82669ebb039afbcdc77908fcb1f84c2850c54ec22faf1167cbe00a601d726" }, { "source": "Amra and Elma multi-step form abandonment stats", "url": "https://www.amraandelma.com/multi-step-form-abandonment-stats/", "figure": "19.3%", "value": 19.3, "unit": "%", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "In 2026, the Financial Conduct Authority’s Digital Onboarding Review — covering 31 regulated Forex and CFD brokers and 2.4 million account-opening sessions — documented that view-to-completion rates for full KYC multi-step applications averaged just 19.3%, with identity-verification steps alone responsible for a 38.7% single-step drop-off rate.", "source_class": "secondary", "text_sha256": "424194124b7bc9107e1d4ead104e859c11433390f3a11f62347541fb7fa3513c" } ], "not_published": [ { "source": "Ivris Tech on the 25% conversion myth", "url": "https://ivristech.com/form-conversion-rate-benchmarks/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Angarum Media 2026 conversion rate optimization report", "url": "https://angarummedia.com/research/2026-conversion-rate-optimization-report/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Digital Applied landing page statistics 2026", "url": "https://www.digitalapplied.com/blog/landing-page-statistics-2026-conversion-data-points", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.digitalapplied.com/blog/form-conversion-rate-benchmarks-2026-data-points", "label": "Digital Applied form conversion rate benchmarks 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://foundrycro.com/blog/form-conversion-rate-benchmarks-2026/", "label": "Foundry CRO form conversion benchmarks (field count)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://cuefully.com/blog/form-abandonment-statistics", "label": "CueFully form abandonment statistics", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ivristech.com/form-conversion-rate-benchmarks/", "label": "Ivris Tech on the 25% conversion myth", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.amraandelma.com/multi-step-form-abandonment-stats/", "label": "Amra and Elma multi-step form abandonment stats", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://angarummedia.com/research/2026-conversion-rate-optimization-report/", "label": "Angarum Media 2026 conversion rate optimization report", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.digitalapplied.com/blog/landing-page-statistics-2026-conversion-data-points", "label": "Digital Applied landing page statistics 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.google.com/search?q=form+conversion+rate+benchmark+report", "label": "google.com", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 4 of the 7 named sources that could be read published a usable figure; 3 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in % (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 76 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per published benchmark per metric: completion or conversion rate by form type, by field count and by step count, each attributed to the report that published it with its sample and its date; ours is the SPREAD across publishers (the range of reported completion rates for the same form type, and how far the field-count curves disagree), which is the honest answer to a question every single report answers as if it were settled", "embed": "

15 to 38 percent

4 published figures, Form Conversion Benchmark, across 4 sources, read 12 October 2026

Source: Shortcodo Form Conversion Benchmark
" }