A lead form is the shortest form on a small business site and the one most argued over, because every department wants one more field on it. This lead form template settles the argument with a rule: a field earns its place only if the reply changes when it is answered. The service needed changes the reply; the company size usually does not. The template is four fields, a routing rule per answer to the one that matters, and a confirmation that promises a reply time the business can keep. It is sized on the free contact form design sheet so the leads a month and the starts abandoned are worked from the page's own visitors and not from a benchmark.
The lead form template: four fields, two required
Name, email, phone optional, and the one question that changes the reply, as a dropdown. Thirty-six seconds on the contact form design sheet at nine seconds a field, with the required share at half. The label on the dropdown asks the question in the visitor's words, what do you need, and the options are the services in the words the site uses for them. A message box is not on the template; the reply is the conversation.
Routing by the answer, and the promise on the confirmation
Each option on the dropdown names who replies and how fast: a quote request to the estimator within the day, a booking to the office within the hour, a supplier enquiry to a mailbox that is read weekly and says so. The confirmation repeats the promise for the option chosen. In Shortcodo Pro the entry's status moves from new to replied and the time between the two is on the list, so the promise is measured on every lead rather than assumed.
Leads a month from the page, and the cost of a field
On a page with 1,200 visitors a month, 5% starting and 60% finishing, the sheet prints 36 leads and 24 abandoned starts, worth $1,920 a month at an $80 lead. Add a required company-size field and the finish rate falls; the sheet prints the new entries and the new abandoned cost so the field is argued with a figure. The template is kept with its shortcode beside its entries, so the same lead form goes on the next landing page.
Questions people ask about lead form
Should the lead form template ask for a budget?
Only if the reply changes with the answer. If every budget gets the same call, the field is a reason to abandon and nothing else.
Where should the lead form sit on the page?
Where the visitor has just read the reason to send it, and again at the end. The sheet's start rate tells you whether the placement is being found.
What counts as a lead in the register?
An entry from a person with a real enquiry. Test sends and spam are marked as such and never counted, so the month's figure is real.