Form examples: Form Conversion Benchmark
The Form Conversion Benchmark carries 8 published figures read from 4 sources' own pages, from 3 to 38 percent, read 12 October 2026.
Shortcodo sells its own paid plan in this category (our pricing). It is not counted here: every figure in this index is another provider's own published price, read from its own page.
- 215 to 19
- 119 to 23
- 123 to 27
- 127 to 30
- 30 to 34
- 134 to 38
Bands
| Bucket | Value |
|---|---|
| 15 to 19 | 2 sources |
| 19 to 23 | 1 source |
| 23 to 27 | 1 source |
| 27 to 30 | 1 source |
| 30 to 34 | 0 sources |
| 34 to 38 | 1 source |
4 of the 7 named sources read in full publish a figure; 3 publish none, read 12 October 2026.
Every figure, with its source
One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Read |
|---|---|---|
| CueFully form abandonment statistics | 38% | 2026-10-12 |
| Foundry CRO form conversion benchmarks (field count) | 29.8% | 2026-10-12 |
| Foundry CRO form conversion benchmarks (field count) | 23% | 2026-10-12 |
| Amra and Elma multi-step form abandonment stats | 19.3% | 2026-10-12 |
| Digital Applied form conversion rate benchmarks 2026 | 17.3% | 2026-10-12 |
| Foundry CRO form conversion benchmarks (field count) | 15% | 2026-10-12 |
| Foundry CRO form conversion benchmarks (field count) | 8% | 2026-10-12 |
| Foundry CRO form conversion benchmarks (field count) | 3% | 2026-10-12 |
The sentence each figure was read from (8)
- CueFully form abandonment statistics, read 2026-10-12:
Compare against your form type rather than the overall average — a 38% starter-to-completion contact form is at benchmark, while the same number on an application form (benchmark 75%) is badly underperforming.
- Foundry CRO form conversion benchmarks (field count), read 2026-10-12:
Checkout forms at 29.8%.
- Foundry CRO form conversion benchmarks (field count), read 2026-10-12:
Average form conversion rate varies by type. Lead magnet downloads convert at 23%.
- Amra and Elma multi-step form abandonment stats, read 2026-10-12:
In 2026, the Financial Conduct Authority’s Digital Onboarding Review — covering 31 regulated Forex and CFD brokers and 2.4 million account-opening sessions — documented that view-to-completion rates for full KYC multi-step applications averaged just 19.3%, with identity-verification steps alone responsible for a 38.7% single-step drop-off rate.
- Digital Applied form conversion rate benchmarks 2026, read 2026-10-12:
The cross-industry median form conversion rate is 17.3% — measured as completed submissions divided by users who interact with the form, not total page visitors.
- Foundry CRO form conversion benchmarks (field count), read 2026-10-12:
Free trial signups at 5 to 15%.
- Foundry CRO form conversion benchmarks (field count), read 2026-10-12:
Demo requests at 3 to 8%.
- Foundry CRO form conversion benchmarks (field count), read 2026-10-12:
Contact forms at 1 to 3%.
Read in full, publishes no figure
3 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- Ivris Tech on the 25% conversion myth, read 2026-10-12: every candidate on the page was refused
- Angarum Media 2026 conversion rate optimization report, read 2026-10-12: every candidate on the page was refused
- Digital Applied landing page statistics 2026, read 2026-10-12: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
4 of the 7 named sources that could be read published a usable figure; 3 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in % (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 76 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per published benchmark per metric: completion or conversion rate by form type, by field count and by step count, each attributed to the report that published it with its sample and its date; ours is the SPREAD across publishers (the range of reported completion rates for the same form type, and how far the field-count curves disagree), which is the honest answer to a question every single report answers as if it were settled
76 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (8)
- Digital Applied form conversion rate benchmarks 2026(the publisher's own terms; quoted for reporting and comment)
- Foundry CRO form conversion benchmarks (field count)(the publisher's own terms; quoted for reporting and comment)
- CueFully form abandonment statistics(the publisher's own terms; quoted for reporting and comment)
- Ivris Tech on the 25% conversion myth(the publisher's own terms; quoted for reporting and comment)
- Amra and Elma multi-step form abandonment stats(the publisher's own terms; quoted for reporting and comment)
- Angarum Media 2026 conversion rate optimization report(the publisher's own terms; quoted for reporting and comment)
- Digital Applied landing page statistics 2026(the publisher's own terms; quoted for reporting and comment)
- google.com(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
Cite or embed this figure
The Form Conversion Benchmark carries 8 published figures read from 4 sources' own pages, from 3 to 38 percent, read 12 October 2026.
4 of the 7 named sources read in full publish a figure; 3 publish none, read 12 October 2026.
Cite as: "Shortcodo Form Conversion Benchmark", updated 2026-10-18, https://shortcodo.com/datasets/form-conversion-benchmark/.
Download the CSV (8 rows, computed 2026-10-18)