A webinar registration form is judged twice: once by how many people register and again, a week later, by how many turn up. The first number is the form's; the second is the reminder's, but the form decides what the reminder can say. A registration that captured the time zone and the calendar invite gets a reminder that lands at the right hour; one that captured a company name and a job title gets a reminder addressed to a stranger. This page sets out the fields a webinar registration form needs for the second number, the ones that only serve a sales team, and the arithmetic of registrations a month from the page's traffic on the free contact form design sheet.
Fields for the show-up, not the sales list
Name, email, and the session if there is more than one, with the time zone read from the browser rather than asked. The calendar file goes out on the confirmation, and the question you most want answered, what they hope to learn, is one optional box that also writes the reminder's first line. Company, role, size and phone are the fields that make a sales list and lower the finish rate, and on the contact form design sheet every one of them is nine seconds and a share of starts that stop.
Registrations a month, worked from the page
A registration page with 1,200 visitors a month, 5% starting the form and 60% of starts finishing, produces 36 registrations and abandons 24 starts. If a registration is worth $80 to the business, the abandoned starts are $1,920 a month, which is the figure to weigh a required company field against. Enter your own page's visitors and last month's rates and the sheet prints your registrations, your abandoned starts and what they were worth.
The reminders and the register
Three reminders, a week, a day and an hour before, each carrying the join link and the calendar file, do most of the work on the show-up rate. Each registrant is an entry with a status: registered, reminded, attended, missed, and the missed ones get the recording and the next date. Shortcodo Pro keeps the registration form with its fields beside every entry it took, so the follow-up goes to a list with statuses and the next webinar's form starts from this one.
Questions people ask about webinar registration form
Should the webinar registration form ask for a company name?
Only if you will use it before the webinar. A required company field lowers the finish rate the sheet prints; an optional one on the confirmation page costs nothing.
How do I handle time zones on the form?
Read the browser's and show the session time in it beside the field, then put the calendar file on the confirmation so the registrant's own calendar carries the conversion.
What is a normal show-up rate?
Your own last webinar's. The register keeps attended and missed as statuses, so the next rate is measured rather than assumed.